Perplexity AI is not a Jouster block in Tech Stack. This is a reconstruction of the entire structure. Credit: Maximusnd Zahar via Canva.com Image
In the rare overlap, both tech giants Apple and Meta reportedly look at the same AI startup called Perplexity. This is an Oracle with search engines, chatbots and footnotes. Perplexity AI has become Silicon Valley’s new favorite tool for asking questions and actually understanding those answers. This AI is reshaping how we search, who we trust, and what we can see online. The two most powerful platforms in the world are interested in purchasing rather than partnerships.
So, what exactly is confusion? Why do both Apple and Meta want that? This is a tool to control the next layer of the Internet and win in AI Arms races on Google. It’s more than just technical rumours. This is a sign of how well the future of search is already working.
What is confusing AI?
Confusion isn’t just a chatbot. It’s a full-fledged, quote-rich, conversational search engine that’s separating users from Google. It is impressive that the very companies that want to dismiss this kind of technology are now embracing it.
- Perplexity was launched in December 2022 by former Openai researcher Aravind Srinivas.
- Perplexity AI provides answers to queries using real-time information backed by trusted sources.
- Unlike ChatGpt, which often hallucinates or hides the study, confusion shows exactly where it found the fact and then allows you to choose which AI model drives the results.
In June 2025, the platform processed approximately 780 million queries a month, growing to around 700 employees, valued at $14 billion. All of this is why Big Tech is trying to buy because there are no ads and no forced login screen.
AI, search, and SIRI issues.
At WWDC 2025, Apple unveiled Apple Intelligence and took an important step into the AI Arena. This is built primarily on the Openai model, and responses from critics call it the Siri update.
- Confusion could be a shortcut Apple rarely takes, and reports suggest that executives have had internal discussions about gaining confusion.
- It comes with a fast, factual, and ready-to-use box engine that is already loved by insiders.
- Easy integration with Siri, Spotlight, Safari and even upcoming AR and VR platforms.
Plus, Apple helps reduce your dependence on Google. Google’s search engine still makes full use of safari queries, bringing billions. With current antitrust pressures installed, the transaction may not last forever. If Apple wants to control and not just host the AI layer, this may be your last best chance.
Why do you want meta?
After Meta invested $14.3 billion in scale AI, the company 49% Stake and recruiting CEO Alexandre Wang led the super intelligence push. In early 2025, Meta reportedly took part in a bewildering acquisition talks. There was no formal offer, We will hire Perplexity CEO Aravind Srinivasto its AI leadership.
- Instant AI expertise: Perplexity’s Footnote Model Present Engine complements Meta’s Llama line. It offers a data-rich user trust search interface via Instagram, Facebook, WhatsApp, and immediately AR/VR.
- Talent Arm Race:Meta offers the biggest incentives 100 million dollars The new Superintelligence Lab is a new AI mindset that includes Openai and Deepmind engineers.
- Strategic range: Platform-wide integration – Search, chat, commerce, VR demands stack meta that is not yet fully owned. Confusion becomes a quick track to domination.
In short, Meta both sees confusion as coveted product And a Play for top talentfits Zuckerberg’s urgent mission to build Agi-Ready infrastructure.
Why is it making confusion different from others?
Confusion not only answers your questions, but also shows how it works. When most AI tools provide a text wall, it can sometimes be useful, sometimes based on hallucinations. Confusion responds with footnote answers, real-time quotes, and links to the source from which it was elicited.
- This transparency has made it a favorite among researchers, coders, and even casual users tired of guessing if ChatGpt made anything.
- The actual game changer is what larger language models can you choose to drive the results.
- You can switch between Openai, GPT-4, Claude of Humanity, or Perplexity’s own sonar models.
It also adds mobile interfaces, growing voice interaction systems, and even multimodal vision that includes text, speech and images. You’ll start to understand why Apple values design and why meta sees it as a sufficient module to integrate it with something.
For over 20 years, search meant Google, but in just a year, the baffling turned the script upside down by providing something cleaner, faster and more transparent.
That’s all about confusion, advertising, pure information, and it wants to own two of the most powerful tech companies on the planet.
If Apple succeeds, it reconstructs how millions interact with AI without having to say the word search. And if the meta wins, weaves real-time knowledge into all scrolling, swipes and messages. In any case, the confusion will not remain neutral for a long time, and the real story here is that the main entrance of the internet has been redrawn and this time we may talk about it.
