Disney+ and ITVX have formed “first-time” contracts to share content from each other’s services on their respective UK platforms.
Starting July 16th, curated, regularly updated selections of series and films for Disney+ and vice versa will be available under the taste of ITVX and Taste of Disney+.
Disney+ Viewers can stream unscripted content that is not ITV-scripted, including True-Life dramas Mr. Bates vs. Post OfficeSpice liler Spy among friendsand historical library titles such as effort, Veraand one of the series Karen Pillymatching the second series premiere on ITVX.
At the same time, ITVX viewers will have access to the rotating rails of Disney+ shows and movies, which are regularly updated from the U.S. Giants Library. The title is the scope of the first series of FX BearStar Wars Original Andor And Hulu comedy drama Just killing the building.
Disney has yet to confirm which film titles will be included in the partnership.
There has been a long-standing licensing partnership between Disney and ITV, bringing Disney+UK and Star originals to ITV audiences. 2023, broadcast I revealed the comedy Extraordinary and FX/Star Crime Drama Under the flag of heaven I’ll head to ITVX. This transaction continued quickly Welcome to Culprits’ Chippendales Other UK Originals Renegade Nell, Shardlake And in the future Under the bridge.
Disney+’s Taste+ and Taste of ITVX are available to users of each platform at no additional cost, while Disney and ITV sell advertisements for their respective pillars. ITVX is an ad-supported BVOD, and Disney+ sells ads on Disney+ Standard with advertising plans.
Carl Holmes, general manager of Disney+ EMEA, does not fall into the financial details of the arrangement; broadcast New content swap transactions are “mutually beneficial and mutually cooperative.”
Disney defines success from the agreement as follows: “Will this help Disney+ grow?” he added.
“This deal is innovative, and in it we can take some of our most iconic content for adults and put it in front of an audience that doesn’t usually consider Disney+.
“ITVX is relatively old and our Heartland is under 55. One of the challenges we have is that our brand is strong, but as you get older, I think Disney is about family and children.
“At the same time, we get some of the biggest UK shows that stand in front of our audience. This isn’t much of an exposure to traditional free aerial content. It’s perfect for engagement.”
Holmes said the deal was probably the first of several deals with FTA broadcasters in other markets, and Disney+ was an “active discussion.”
“The deals are not the same. ITV has had certain successes for ITVX in the UK, which is somewhat shaping the arrangement,” he added. “But in general, we think that free broadcasters have the biggest audiences and have the biggest shows. So we are looking forward to more deals and actively discussing to work with more stations in more markets.”
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(TagStoTRASSLATE) Read (T) Streaming (T) TV (T) UK/Ireland
