Bethlehem Tilahun AlemuEthiopian visionaries transformed the global shoe industry with Solrebels, an eco-friendly brand founded in 2005.
From a small workshop in Addis Ababa‘s poor Zenabwork community, Alem built its business Included Gets her international acclaim as one of sustainability, cultural heritage, economic empowerment, and Africa‘The most influential entrepreneursand one of the world‘The most inspirational CEO.
Growing up at Zenabwork, Alem witnessed skilled craftsmen struggling with unemployment. With a degree in accounting from Unity University, she launched Sole Bells to create sustainable employment using local materials such as sole recycled car tires and hand-spun organic cotton. Her innovative designs are inspired by traditional Ethiopians “choice” and “Barabasso” Shoes worn by rebel fighters who resisted Colonization, Symbolized Independence and resilience. Today, Solerefls is Africa‘The fastest growing footwear brand, certified by global fair trade OrganizationIt is sold in over 50 countries, including stores in Tokyo, San Francisco and Barcelona.
Alem‘Commitment to fair wages,In other words Pay 3-4 times to Ethiopia artisans‘sMinimum wage, Empowered more than 1,200 workers, including leprosy survivors, while providing medical care care Profit and Feeding Community growth. Her environmentally friendly approach using Abyssinian hemp and local leather; Minimize Environmental impact while maintaining traditional craftsmanship. In 2014, she expanded her vision in the Leather Republic, focusing on sustainable luxury and coffee gardens. I’ve promoted Ethiopia‘S Coffee HeritageNatural home with coffee beans.
There’s no journey‘There is no the Obstacles. Starting with savings of just $5,000 and lack of major investors, Alem overcomes supply chain bottlenecks by forging local partnerships and high-class craftsmen. Her strategic foresight and ethical storytelling positions Solerebels as a global brand and partners with retailers such as Amazon and Urban Outfitters.
Alem‘S praise reflects her influence: one of Forbes, the leading African businesswoman named for the young global leader at the 2011 World Economic Forum and one of Forbes, the outstanding African businesswoman in 2011“”20 youngest women in Africa.” Her work challenges stereotypes about Africa; display The potential of the entrepreneur. “we‘It’s not just about making shoes–we‘Change your life,” Helter. Emphasis Community transformation.
With plans to expand into Europe and Asia, Alem continues to redefine Africa’s entrepreneurial spirit. Her success with Solerebels and others serves as a blueprint for sustainable, community-driven business, inspiring a new generation of innovators across the continentand the rest of the world.
