Brussels bets on alcohol-free wine as drinking habits across the EU change

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5 Min Read

According to the World Health Organization (WHO), all of these factors are considered to be a change in habits of changing drunk driving among younger generations, as well as a crackdown on habit changes among younger generations.

Faced with demand to set a flag, some winemakers have bet on alcohol-free wines and have chosen to innovate to diversify their sales.

Near the city of Charleroi, related beverage solutions have been producing alcohol-free wines since 2018 using vacuum distillation, which is said to preserve taste and aroma better than other methods.

This technique involves heating the wine in a vacuum to lower the boiling temperature of the alcohol to 35°C instead of about 90°C.

However, deal-calling changes the taste of the wine, and then other ingredients and aromas are added.

“The taste and quality of alcohol-free wines has clearly improved. We’ve seen the flavor market and the flavor market and suppliers, which are suppliers of oenology products that are interested in alcohol-free wines.

The company produces white, sparkling wines that contain more alcohol than red and rosé.

“It’s more difficult to make red wine without alcohol because removing alcohol gives you a more rounded feel and it’s more difficult to achieve balance,” explained Poisson.

And the customers are already there. The company’s production of non-alcoholic wines rose from 1.2 million liters in 2019 to 5.3 million liters in 2024.

Its wine suppliers come mainly from France, Spain and Italy. The majority of alcoholized wine production has since been sold to Scandinavian countries, the Netherlands, Belgium and the UK, and has been sold to “historically novel” from a wine perspective.

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0.0% or low alcohol?

On March 28, the European Commission presented an action plan to increase the competitiveness and resilience of the wine sector in the face of changing consumer habits, climate change and market uncertainty.

In particular, it proposes supporting marketing of 0% or low alcohol wines by clarifying rules and standardizing definitions across the single market.

Currently, the terms “zero alcohol”, “0.0%”, “alcohol free”, and “low alcohol” are regulated differently throughout the EU and do not have the same alcohol content from member countries to other states.

Therefore, the committee is in favor of using the term “alcohol-free” to specify wines that do not exceed the actual alcohol intensity (ABV) of 0.5% volume. If this does not exceed 0.05% on the volume, the term “0.0%” is added. Finally, the term “low alcohol content” refers to wines with volumes of wines with ABVs above 0.5%, 30% less than the minimum ABV set in the category before trade dissolution.

“We chose the process of generating 0.0%. As long as we can always propose that, it makes us stand out here. But it’s important for consumers to keep things clear.

The committee also wants to label low-alcohol or alcohol-free wines, providing consumers with better information on ingredients and deal-halling methods.

Wine package

“From our perspective, the alcohol-free wine market supports the wine industry given that alcohol and wine must be produced first. So we will maintain all the parts of the vineyards, wine growths, cellars and sector. It will be another step at the end of the chain.”

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Some Wine Glowers may have seen dim views of alcohol-free bottles in the past, but many have since changed their minds.

“In a way, wine has become a winemaker’s baby, and it’s a bit difficult to see it go through the process of dealcolization. But it was just the beginning,” says Francis Aguilar.

In addition to promoting alcohol-free wines, the European Commission recommends tweeting unwanted grapes to prevent excess, making it easier to remove still green grapes before harvest. We also want to be more flexible in repot approval.

For the time being, the European wine industry is holding its breath as it is firmly fixed in the US.

Donald Trump threatened to 200% revive European wine if the Commission retaliates with bourbon tariffs.

Following pressure from Italy and France, the EU is expected to eventually spare American whiskey.

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