In a world shaking by trade wars and economic uncertainty, Alicante tourism stands strong as a safe haven for investors.
This was the main point from the first “Investor’s Day” hosted by Hotel Association Hosbeck and Bank Sabadell, where experts emphasized tourism’s resilience and long-term appeal.
Despite globalization, tourism remains rooted in the spot. People still love to go back to their favorite spots and can’t outsource the beaches or the sunset.
Hosbec president Fede Fuster pointed out that tourism accounts for 16% of the Valencia region’s GDP (beyond the national average). Since the pandemic, it has become the region’s top economic driver. In 2024 alone, over 3.3 billion euros have been poured into 180 hotel assets across Spain, accounting for 30% of real estate investments. The four-star and five-star hotels are a big draw, snapping 65% of the money, with nine in 10 investors saying they will maintain or increase investments in the sector.
Urban Hotels led the pack with 53% of total investment, boosted by the trend of turning old office buildings into places to stay. The city’s suburbs and commuter hubs are also attracting attention. Cost reductions, appropriate returns. The hotel group makes most purchases (38%), followed by wealthy families and private investors (30%). The investment company played more carefully this year, dialbacks compared to 2023.
A general view? The hotel is a stable bet and offers better returns than many other assets. Spain hotel prices are expected to rise by 3%. Meanwhile, local councils such as Burriana, Gandía, Cullera and San Javier are rolling out red carpets for hotel investments. It offers tax credits, loose construction rules and even European funding. Benidorm, an old-fashioned success story, still sets the 70-year standard. All signs point to tourism that is not only surviving, but also thriving. Investors are paying attention.
