Nike (NKE) saw its sports apparel seller stocks fall 28% last month. Total stocks have fallen further from their peak, down 69% from their all-time high of $169.28 on November 5, 2021. In 2025, most of the US stock market fell sharply, especially as the new economic policies of US President Donald Trump were ramping up. The latest tariffs have now suspended for 90 days, but have trembled to large businesses like Nike, which rely heavily on foreign exports, including China.
In the past four quarters, Nike’s top line has declined year-on-year. Nike’s sales trends are very worrying considering other parts of the industry. Longtime competitors like Adidas and Puma recorded growth in their latest fiscal year, despite NKE falling.
Moreover, Nike’s stock is less volatile, with only seven moves over 5% last year. This big move is rare for Nike, indicating that the news has had a major impact on the market’s perception of business. The impact of Trump’s tariffs is noticeable across the market as other clothing companies are also red during Thursday’s trading session. In this unusual dip, should we consider this as an opportunity to buy Nike (NKE) stocks?
Should I invest in Nike stocks?
Nike Stock (NKE) is below the 200-day simple moving average near the bottom of the 52-week range. Analysts are less interested in stock at the time of pressing, and expect it to be declining even further. However, that doesn’t mean you need to sell panic. CNN analysts suggest that the stock could rebound to 42% to $77.46 over the next 12 months. Additionally, analysts are forecasting a high of $120.00 for the stock. This is down from forecasts entering 2025, but it still marks a potential ROI of 120%.
Of the 41 analysts surveyed by CNN Business, more than half suggest that they need to invest in stocks, while almost all of the other half suggest holding stocks and waiting for growth. Only 5% of those surveyed say it’s time to sell Nike Stock. After all, Nike remains one of the most famous brands in the world. Decades of marketing prowess, support from well-known athletes, partnerships with top sports leagues and new product releases have allowed the company to resonate strongly with consumers around the world. The infamous check logo is known worldwide and remains an industry leader in clothing.
The US economic environment, particularly with uncertainty about tariffs, raises concerns that it has announced that it could have a negative impact on Nike’s profitability. Therefore, investors who have a lot of patience and are happy with more risk should buy stocks within this current dip. It may take years to see Nike (NKE) shares make big profits again.
