The BBC and YouTube have announced details of a ground-breaking partnership focused on investing in YouTube programming and upskilling future creators and producers.
The BBC said content it publishes on YouTube will also be removed from iPlayer and BBC Sounds at the same time, with the aim of making more content accessible to younger viewers.
It also plans to use the video-sharing site to build a community for children and young people in the UK and launch new channels focused on their interests.
These include Deepwatch (w/t), featuring new and existing documentaries from the BBC, and seven new children’s channels, including The Epic Facts channel, featuring content from CBBC. “It hurts”, scary history, scary science and Deadly 60.
We will also deliver trusted news through new global channels and real-time live story streams, as well as promote key BBC programming brands, particularly to those who don’t often come to the BBC.
The BBC also wants to foster more partnerships with brands and creators and forge deeper connections with fans around the world to drive commercial growth.
The partnership will see the BBC and YouTube support the Government’s Creative Industries Sector Plan by investing further in upskilling UK creators and existing TV producers who want to create digital-first content.
Led by the National Film and Television School (NFTS), 150 media professionals will be invited to hone their YouTube skills through a series of workshops and events. Specially selected training programs will be held online and at BBC hubs across the UK.
Outgoing Executive Director Tim Davis said: “It’s essential that everyone gets value from the BBC and this ground-breaking partnership will help us connect with our audiences in new ways.”
“We’re building from a strong start and this will take us to the next level with bold, homegrown content in the formats viewers want on YouTube, and an unprecedented training program to improve the skills of the next generation of YouTube creators across the UK. Importantly, this partnership will also enable new audiences to access BBC services such as BBC iPlayer and Sounds through different routes.”
Pedro Pina, Vice President of EMEA at YouTube, added: “This partnership will translate the BBC’s world-class content for a digital-first audience, ensuring its cultural impact reaches a younger, more global audience.”
“Beyond content, our first-of-its-kind training program represents a significant investment in the UK’s creative pipeline, designed to enable the next generation of British talent to lead the global creator economy. In doing so, we are not just telling today’s stories, but building the stage for tomorrow’s storytellers.”
This story first appeared on Broadcast, Screen’s sister site.
(Tag Translation) Streaming
