Sydney Sweeney It recently appeared in the American Eagle campaign entitled “Sydney Sweeney is Great Jeans,” and the internet has been on fire ever since. Dropped in July 2025, the campaign features the 27-year-old actress promoting her new denim line, dividing social media into race and beauty standards. Is there Sydney as American Eagle is working on the debate?
Below you can find the latest information on Sydney’s reaction to criticism.
Why did Sydney Sweeney American Eagle ads spark criticism?
There are several reasons why the “Sydney Sweeney has great jeans” ad created the social media firestorm. People used the term “great genes” in the same sense as “great jeans” to denounce the American eagle with attractive racist rhetoric. Because Sydney is a white blonde actress, critics argued that the ads support the image of a white woman with blue eyes and not a woman of color.
Others denounced AE for sexualizing the actress in the campaign. Sydney can be seen in various videos featuring the camera focusing on her appearance, wearing her advertised jeans, leaning against the hood of her car.
Many social media commenters threatened to never buy from AE again, while others defended the brand and blew up critics who turned the campaign into debate. Conservative media personalities are denounced the “radical left” to politicize advertising.
Has Sidney Sweeney commented on the American Eagle Jeans ads?
No, at the time of publication, Sydney has not publicly commented on the massive backlash he received for his appearance in the American Eagle Campaign. However, she has responded to online scrutiny in the past.
During training for her very physical role in the future Christie Martin Biographical, Sydney was bullied by a troll in her body by a social media troll. In response to the comments, Sydney shared an Instagram video in December 2024. She did not include a caption in her post.
What did American Eagle say about its “Great Jeans” ads?
Approximately a week after being attacked online for his frustrating comments, American Eagle released a social media statement defending the ad.
“‘Sidney Sweeney has great jeans'” has been about jeans. Her jeans. Her story,” AE claimed in its statement. “We continue to celebrate the way that everyone is wearing AE jeans with confidence. Great jeans look great to everyone.”
